The Problem: Finqalab needed to strike a difficult balance: communicating the authority required for a financial platform while ensuring its app was approachable and accessible to a broader audience of first-time traders.

The Solution: We tackled this by redesigning both the perception and the interaction. The brand identity was refined to look professional and authoritative, instilling market confidence. We then systematically fixed UX/UI issues to simplify complex tasks like account management and trading execution. The resulting platform is highly effective, communicating sophistication to experts while utilizing a clean interface that welcomes new users, thereby expanding Finqalab’s addressable market.